Privacy Policy
Effective Date: May 9, 2026 Last Updated: May 9, 2026
1. Introduction
This Privacy Policy describes how Taldea Services & Maintenance, doing business as Taldea Contractors ("Taldea," "we," "us," or "our"), collects, uses, discloses, and protects personal information about visitors to our website [thetaldea.com] (the "Website") and individuals who contact us through online advertisements, lead forms, phone calls, text messages, email, or in-person inquiries.
Taldea is a California-licensed general contractor (CSLB License #1153358) headquartered in San Francisco, providing construction, remodeling, maintenance, janitorial, and cleaning services in the San Francisco Bay Area.
By submitting a lead form, contacting us, or using our Website, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
We collect the following categories of personal information:
• Identifiers — full name, email address, phone number, mailing address, IP address, device identifiers.
• Customer records — information you provide when requesting an estimate, signing a contract, or scheduling work, including project address, scope of work, and payment information necessary to invoice or receive payment.
• Commercial information — services requested or purchased, project history, and communications with our staff.
• Internet and electronic activity — pages visited on our Website, links clicked, time spent, referring URL, browser type, and device type, collected through cookies and similar technologies.
• Geolocation information — approximate location derived from your IP address or, where applicable, the project address you provide.
• Audio and electronic information — recordings of customer service calls where notice is provided and consent is obtained as required by California law.
• Professional information — for commercial inquiries, your business name, role, and company contact information.
• Inferences — characteristics or preferences derived from the above data (for example, service interest or project type) used to improve our marketing and service delivery.
We do not knowingly collect Social Security numbers, government identification numbers, financial account credentials, or sensitive personal information (such as health, race, religion, sexual orientation, or precise geolocation). If we ever require such information for a specific transaction, we will collect it directly through a secure channel and only for the purpose disclosed.
3. How We Collect Personal Information
We collect personal information through:
• Forms you submit on our Website (contact, quote, and consultation requests).
• Lead forms you complete on Facebook, Instagram, Google, or other advertising platforms.
• Phone calls and text messages you initiate or respond to.
• Emails you send to us.
• Cookies, pixels, and similar tracking technologies on our Website, including the Meta Pixel and Google Analytics.
• Call-tracking services (such as CallRail) that record the source of inbound calls.
• Information you provide in person during consultations or on jobsites.
4. How We Use Personal Information
We use personal information to:
• Respond to your inquiries and provide quotes, estimates, and consultations.
• Schedule and perform construction, remodeling, maintenance, janitorial, and cleaning services.
• Communicate with you about your project, including updates, scheduling, invoices, and follow-up.
• Process payments and maintain financial records as required by law.
• Send you marketing communications about our services where permitted (you may opt out at any time).
• Measure the performance of our advertising campaigns and improve our marketing.
• Improve our Website, services, and customer experience.
• Comply with legal obligations, including tax, employment, contractor licensing, and mechanic's lien laws.
• Investigate and prevent fraud, unauthorized activity, or violations of our terms.
5. How We Share Personal Information
We share personal information only as follows:
Service providers and vendors. We share information with third parties that help us operate our business, including:
• Customer relationship management (CRM) and lead-management platforms.
• Email and SMS messaging providers.
• Payment processors.
• Call-tracking and analytics providers (CallRail, Google Analytics).
• Advertising platforms (Meta/Facebook, Instagram, Google) for ad delivery and measurement.
• Subcontractors and licensed professionals engaged to perform portions of your project.
• Accountants, bookkeepers, and legal counsel.
These vendors are contractually obligated to use your information only to provide services to Taldea and to protect it consistent with this Privacy Policy.
Business partners. When a project requires services outside our scope (such as architectural design, structural engineering, or specialty trades), we may share relevant project information with the licensed partners we engage on your behalf.
Legal and safety. We may disclose information when required by law, subpoena, court order, or to protect the rights, property, or safety of Taldea, our customers, or others. This includes compliance with the California Contractors State License Board (CSLB), Cal/OSHA, mechanic's lien procedures, and tax authorities.
Business transfers. If Taldea is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
We do not sell your personal information for money. Certain advertising activities may qualify as "sharing" for cross-context behavioral advertising under California law. See Section 10 below for your right to opt out.
6. Cookies and Tracking Technologies
Our Website uses cookies, pixels, and similar technologies to recognize your device, remember preferences, analyze traffic, and deliver relevant advertising. These include:
• Essential cookies required for the Website to function.
• Analytics cookies (including Google Analytics) to understand how visitors use the site.
• Advertising cookies (including the Meta Pixel and Google Ads) to measure ad performance and show you relevant ads on Facebook, Instagram, and other platforms.
You can control cookies through your browser settings. Disabling cookies may affect Website functionality. To opt out of interest-based advertising, you may visit:
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info
• Meta ad preferences in your Facebook account settings.
• Google ad settings at https://adssettings.google.com
We honor the Global Privacy Control (GPC) browser signal as a valid opt-out request from California residents.
7. Text Messages and Phone Calls
When you submit a contact form, lead form, or otherwise share your phone number with us, you consent to receive calls and text messages from Taldea about your inquiry, your project, scheduling, and related services.
Message and data rates may apply. Message frequency varies. Reply STOP to any message to opt out of further texts. Reply HELP for help. Consent to receive marketing messages is not a condition of any purchase.
We may use automated dialing technology and prerecorded messages where permitted by law and where you have provided express consent. Calls may be recorded for quality, training, and record-keeping purposes; you will be notified at the start of any recorded call.
8. Email Communications
When you provide your email address, you may receive transactional emails about your inquiry or project, and from time to time marketing emails about our services. Every marketing email includes a one-click unsubscribe link. You may also opt out by emailing privacy@thetaldea.com. Transactional emails about an active project will continue regardless of marketing opt-out, until the project concludes.
9. Data Retention
We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:
• Project records are typically retained for a minimum of ten (10) years after project completion, in accordance with California's statute of repose for construction defect claims and contractor record-keeping requirements.
• Financial and tax records are retained for the period required by federal and California tax law (generally seven years).
• Marketing data (lead forms, email lists) is retained until you opt out or for a reasonable period thereafter.
• Website analytics and advertising data is retained according to the retention settings of each platform.
10. Your California Privacy Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
Right to Know. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the purposes for collection, and the categories of third parties to whom we have disclosed it.
Right to Delete. You may request that we delete personal information we have collected from you, subject to certain exceptions (such as completing a transaction, complying with legal obligations, or detecting fraud).
Right to Correct. You may request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing. Although we do not sell personal information for money, our use of advertising cookies and pixels may qualify as "sharing" for cross-context behavioral advertising under California law. You may opt out by emailing privacy@thetaldea.com with the subject line "Do Not Share My Personal Information," or by configuring a Global Privacy Control (GPC) signal in your browser, which we honor.
Right to Limit Use of Sensitive Personal Information. We do not collect sensitive personal information beyond what is needed for service delivery. You may contact us if you have concerns.
Right to Non-Discrimination. We will not deny you services, charge you a different price, or provide a lower quality of service because you exercised any of your privacy rights.
How to Exercise Your Rights. You may submit a request by either:
• Email: privacy@thetaldea.com
• Phone: 415-779-7977
• Mail: Taldea Contractors, 396 12th St, San Francisco, CA 94103
We will verify your identity before responding, typically by confirming information already on file. We will respond within 45 days; we may extend this period by an additional 45 days if necessary, with notice to you.
Authorized Agents. You may designate an authorized agent to make a request on your behalf. We will require written authorization and identity verification.
Shine the Light. California Civil Code §1798.83 permits California residents to request a list of third parties to whom we have disclosed personal information for those parties' own direct marketing purposes during the prior calendar year. Taldea does not disclose personal information to third parties for their own direct marketing purposes.
11. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. No system is perfectly secure, however, and we cannot guarantee absolute security. If we become aware of a security breach affecting your personal information, we will notify you as required by California law (Cal. Civ. Code §1798.82).
12. Children's Privacy
Our Website and services are directed to adults. We do not knowingly collect personal information from individuals under sixteen (16) years of age. If you believe a child has provided personal information to us, please contact privacy@thetaldea.com and we will delete it.
13. Third-Party Links
Our Website and advertisements may contain links to third-party sites and services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing personal information.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The "Last Updated" date at the top of this policy reflects the most recent revision. Material changes will be posted on this page; where significant, we may also notify you by email.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
Taldea Contractors / Taldea Services & Maintenance CSLB License #1153358 Email: privacy@thetaldea.com Phone: 415-779-7977Mail: 396 12th Street, San Francisco, CA 94103 Website: thethetaldea.com